The trade fair presence is marked by the colour-illuminated lamellas of the "Silver Flow".
The trade fair presence is marked by the colour-illuminated lamellas of the "Silver Flow".
New models of Mercedes-Benz on Northland oak brown.
New models of Mercedes-Benz on Northland oak brown.
Black in combination with oak at the Mercedes-Benz test stand.
Black in combination with oak at the Mercedes-Benz test stand.
The decor Northland brown oak forms a suitable stage.
The decor Northland brown oak forms a suitable stage.
Simple, elegant and inviting at the same time.
Simple, elegant and inviting at the same time.
Fast and easy installation by UNIfit!.
Fast and easy installation by UNIfit!.
An authentic look creates a welcoming atmosphere.
An authentic look creates a welcoming atmosphere.

EGGER laminate flooring used on the trade fair booth
Visitors walking around the stand viewed 100 models belonging to the Mercedes-Benz, Smart, AMG and Maybach brands, most of which were presented on EGGER laminate flooring. The 3,000 m2 booth area, installed with the EGGER decor H2352 Northland Oak brown from the 2015-2017 collection, created a fitting stage for the exhibitor's product range. The wood decor with surface texture Natural Pore (ST45) brings an authentic appearance and a homely, inviting feel to the exhibition area. The stand constructors from Display International also had the benefit of the floor's UNIfit! installation system, which allows for quick and easy installation. The trade fair concept of the Daimler global corporation was developed by the Stuttgart-based architecture bureau Jangled Nerves.

Implemented by:

Customer / Builder:

Daimler AG

Architect:

Jangled Nerves, Stuttgart (DE)
www.janglednerves.com/

Fabricator:

Display International, Würselen (DE)

Illustration credits:

© keller-fotografie.de

Construction period:

August to September 2015

Products used: