New Mercedes-Benz models on Knoxville Oak grey.
New Mercedes-Benz models on Knoxville Oak grey.
Natural wood look meets innovative trade fair design.
Natural wood look meets innovative trade fair design.
The new EGGER PRO oak decor creates a friendly atmosphere.
The new EGGER PRO oak decor creates a friendly atmosphere.
Calm oak effect creates a cosy atmosphere in the restaurant area.
Calm oak effect creates a cosy atmosphere in the restaurant area.
An authentic look provides an inviting atmosphere.
An authentic look provides an inviting atmosphere.
Simple, elegant and inviting.
Simple, elegant and inviting.
Black and turquoise combined with oak at the Mercedes-Benz exhibition stand.
Black and turquoise combined with oak at the Mercedes-Benz exhibition stand.
New EGGER PRO flooring decor used as exhibition surface for Mercedes-Benz.
New EGGER PRO flooring decor used as exhibition surface for Mercedes-Benz.

An oak classic in the Mercedes exhibition stand
The latest models from Mercedes-Benz, smart, AMG and Maybach were presented at the International Motor Show 2017 in Frankfurt, mainly on EGGER laminate flooring. The 5,000 m2 stand area, clad with the EGGER decor EPL027 Knoxville Oak grey from the new EGGER PRO retail collection, provided the ideal stage for the exhibitor's product range. The calm woodgrain decor created an authentic and inviting look on the exhibition surface. The stand constructors from Display International also benefited from the UNIfit! installation system, which allows for quick and easy installation. The trade fair concept of the Daimler Group was developed by the Stuttgart-based architecture bureau Theilig und Partner.

Implemented by:

Customer / Builder:

Daimler AG

Architect:

Theilig und Partner

Fabricator:

Display International, Würselen (DE)

Construction period:

June to September 2017

Illustration credits:

© Andreas Keller

Products used: