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Positieve balans voor BAU 2009

Positieve balans voor BAU 2009 (Engels bericht)


POSITIVE SUMMARY OF THE BAU 2009

EGGER become the first wood materials manufacturer to present environmental product declarations

The wood materials manufacturer EGGER described very positive results regarding the number of visitors to the exhibition stand at the BAU trade fair which recently ended in Munich, and begins 2009 with an overall optimistic outlook.  Architects and craftsmen were especially interested in the comprehensive product range at the EGGER stand, which displayed the motto “More from wood – a world of EGGER”.
“For EGGER, the BAU is an ideal platform to present solutions for working and living with wood”, sums up Ulrich Bühler, member of the group management at EGGER. The interest of the visitors confirms the direction EGGER has taken in their developments. The presented product innovations of decorative and constructive wood materials and especially the new laminate flooring innovations proved to be of great interest to the specialist visitors. “With our innovative developments we address the requirements that our customers have”, Bühler explained, an understanding gained from many conversations at the trade show.
The new services that were presented also received a positive response; with “EGGER INNOVATIV” the successor of “Baudas aktiv”, a bonus supported service program has been developed for specifiers and wood constructors. With a new bonus system, a revised Internet presentation, as well as an extensive range of workshops, EGGER will continue to support the communication between carpenters, wood construction craftsmen, architects and specifiers. “We are convinced that our initiatives can contribute towards successfully mastering the existing major challenges together with our customers”, comments Bühler.

ENVIRONMENT AND SUSTAINABILITY

Environment and sustainability have been anchored in the corporate philosophy of EGGER for many years. Their high significance has been emphasised with the EGGER trade show appearance at the BAU. Within the scope of the trade fair, the company was officially presented with seven environmental product declarations (EPDs) through Hans R. Peters, managing member of the executive board of the Institut Bauen und Umwelt e.V. (Institute for Construction and Environment e.V.). EGGER is therefore the first wood materials manufacturer that is able to exhibit these internationally accredited certificates for all their basic products. “I am very pleased that EGGER is undertaking a pioneering task in this area”, comments Peters during the presentation to Jana Sprockhoff, Managing Director Product Management Constructive, and Ulrich Bühler. “With the EPDs the cycle of the material and energy utilisation of wood is being completely recorded and evaluated for the first time”, explained Peters further. Environmental product declarations are generally authoritative and objective information systems for specifiers and manufacturers. They describe the product over its total life-cycle from the manufacture through to the use, right up to its waste disposal.

ZOOM UPDATE SHOWS DRIFTWOOD AS POPULAR DECOR

There were numerous innovations to be discovered at the EGGER exhibition stand: The decor innovations presented there were appreciated as being very harmonious by architects, trade representatives and craftsmen, and the ZOOM decor wheel became a popular consulting tool for the new decor combinations. EGGER supplements the ZOOM Collection with new decors and surface structures, as well as with innovative core materials. “Natural Grey“ is the motto here. “Mix & Match“ is currently the slogan in the interior decoration area, meaning the combination of at least one wood decor with a uni-colour tone, and often there are even two uni-colours used at the same time. In accordance with this trend, the extended ZOOM Collection is a modular system, where all ten of the decor innovations can be recombined to new combinations.
The ZOOM update consists of four new uni-decors, as well as five new wood reproductions and one imaginative decor.  With Quartz Cubanite and Quartz Inox, two new pearlescent colours enrich the range. The new decors Olive and Lava have a more neutral appearance and are well suited for combining. With the new wood decors, Hacienda White and Hacienda Black stand out as representatives of the black-white trend. Grey Brown Metallo in turn takes up on the trend towards natural grey tones, as well as to naturalness and materiality. Further “new additions“ with the wood reproductions are Amazonas, Dark Cordoba Olive and the insiders' tip Driftwood, a grey, striped wood, which is characterised through its grain similar to waves and which comes out very well on larger surfaces in interior decoration.

THE NEXT GENERATION IN DIRECT PRINTING

The flooring area at the BAU presented its full repertoire and thereby above all counted on its diversity of decors and product competence. A large space was dedicated to the new “Floorline“ collection for the trade distributors, which was successfully introduced into the market in the autumn of 2008.
A further focus of the laminate flooring presentation was the impressive additional development of the still young direct printing (DPR) production process. Innovations in the areas of decor and surface texture were presented for the first time at the BAU: The range of new direct printing decors embraces new classic, authentic visual appearances such as Oak and Walnut, but also exotic decors such as Macassar and Olive. The trendy white design Vintage Wood represents a special feature here, which is characterised by its signs of use in the decor. The used look of this decor comes out especially well in the synchronous matt-glossy surface structure. Furthermore, a classic synchronous pore structure was also shown. The feel of the distinctively brushed surface Rustic was convincing here, whereas the Soft Touch is characterised through an unmistakably velvety soft look-and-feel.

FORUM MACROARCHITECTURE IN COOPERATION WITH AIT AND BULTHAUP

Trends in the decor area were not only on display at the exhibition stand, but were also in the centre of focus in the Forum MacroArchitecture. This forum ensures the communication between architects and the industry through a series of lectures. In cooperation with the architect Alexander Radoske from Hollin and Radoske, Frankfurt, Verena Michels from EGGER Product Management Decorative held a lecture under the title “Focus – See – Feel“. Verena Michels especially addressed the trend to the colour “white“ in combination with visual appearance and texture.

WITH OPTIMISM AND NEW IDEAS INTO THE YEAR 2009

The atmosphere amongst the visitors at the BAU 2009 was marked throughout by optimism and zest for action, which also has encouraging implementations for EGGER. “The company looks optimistically ahead to the first half of the year 2009, especially in the interior decoration area. The interest of the trade fair visitors confirms the direction we have taken in our developments, as we could record a high demand for product innovations and new innovative solutions. For us, this demand is an important indicator that we have been able to establish ourselves well even in difficult times. Therefore, we from EGGER also look positively into the future and continue to rely on the potential of the valuable material wood“, comments Hubert Höglauer, head of marketing of the EGGER Group.

 

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