First-class cars on EGGER laminate flooring

Mercedes Exhibition Stand IAA 2017, Frankfurt/Main (DE)

An oak classic in the Mercedes exhibition stand
The latest models from Mercedes-Benz, smart, AMG and Maybach were presented at the International Motor Show 2017 in Frankfurt, mainly on EGGER laminate flooring. The 5,000 m2 stand area, clad with the EGGER decor EPL027 Knoxville Oak grey from the new EGGER PRO retail collection, provided the ideal stage for the exhibitor's product range.
The calm woodgrain decor created an authentic and inviting look on the exhibition surface. The stand constructors from Display International also benefited from the UNIfit! installation system, which allows for quick and easy installation. The trade fair concept of the Daimler Group was developed by the Stuttgart-based architecture bureau Theilig und Partner.

Implemented by:

Customer / Builder:

Daimler AG


Theilig und Partner


Display International, Würselen (DE)

Construction period:

June to September 2017

Illustration credits:

© Andreas Keller


All shown decors are reproductions.