Every year, the publishers of the Trade Fair Design Yearbook keep an eye out for the year’s best trade fair settings. EGGER made it this year: designed by Schwebius Gestaltung the eye-catching, and self-supporting wooden construction presented at the BAU 2017 in Munich drew visitors to the product variety offered by the wood-based material manufacturer, and has now been included in the current issue of the Trade Fair Yearbook.
The collection of exceptional trade fair settings is celebrating its 20-year anniversary with more exhibition stands and trends. The Yearbook shows the important role played by storytelling, but also the type of communication, in the era of digitalisation. The publishers of the Trade Fair Design Yearbook highlight successful examples of storytelling. The focus is not only on the skilful use of the means of communication, but mainly on the exceptional design of the general presentation.