EGGER's new Flooring Collections were exclusively presented to flooring specialists.
“EGGER has the answer”: This is the theme of the launch of EGGER’s three innovative flooring collections EGGER PRO Laminate Flooring, PRO Design Flooring and PRO Comfort Flooring. EGGER will introduce the new floors during regional events to its specialist distributors, selected fabricators, architects and the press.
Presentation of services and flooring
EGGER PRO Laminate Flooring, Design Flooring and Comfort Flooring represent a new and comprehensive range of floor coverings that meet all expectations. EGGER is presenting these innovative products and services in more than 17 launch events across Europe, including the UK, Germany, Austria, Spain and Romania.
The first event took place on 07. to 08. September in Birmingham (UK). Invited customers had the opportunity to see the new flooring up close and hear about the key benefits. The new decors were presented in room sets depicting style worlds, reflecting current interior design trends. The Guests at the events also had access to information regarding technical and functional features, as well as the new EGGER PRO marketing tools, point-of-sales modules, and services that support sales and consultancy.
“It is important to reach out to our customers right at the start of the collections. During product and trend presentations we explain the specificities of the three PRO collections and present new services, such as the comprehensive seminar and e-learning program. It is very important for me to provide partners with the opportunity for two-way dialogue. This is what the preview launches will achieve. We look forward to collaborating with our customers,” says Michael Gerbl, Head of Marketing and Product Management for EGGER Retail Products.