A satisfied customer is the final stop on the journey of furniture making; a journey that starts with inspiration, evolves into an idea and develops through design before finally being realised.
The role of joiners and carpenters consists of so much more than working with wood. These craftsmen – and women – are creative designers as well, ensuring that their products exceed the customers’ expectations. Ralf Pojtinger of HWP Die Möbelmacher
in Ellerstadt (DE) explains how and why these handmade end-products are so much more than the sum of their parts.
» You know it's perfect when the customer stands before your work in awe of what you have created «
- Ralf Pojtinger, HWP Die Möbelmacher
For Ralf Pojtinger, inspiration can be found anywhere and everywhere. He has found inspiration in print media, on social media, and from suppliers and partners.
But for him, the most important thing is listening to his customers. Then, when they stand before his work in awe of what he has created, he knows he has more than fulfilled their expectations.