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Virtual Design Studio and new decor developments were presented.
To our latest presented decors and the virtual Design Studio we received in many customer pitches a positive Feedback. Especially the new virtual Design Studio, which is the only one in our branch, was acepted by the audience.
The ZOW in Bad Salzuflen is each year one of the most important events for us. We were once again in contact with numerous customers at the trade fair in 2010, especially from the furniture industry and wood-based material distribution. Not only were the decor and surface innovations extremely well received this year, but the Virtual Design Studio (VDS) was also very popular – among more than just the kitchen furniture manufacturers.
“In addition to customers from Germany and the Benelux countries, Eastern Europe was especially well represented this year,” says Ulrich Bühler, Head of Sales and Marketing EGGER Group. “I was particularly pleased about the increase in the number of British customers compared to last year.”
“Praise from customers across Europe for our decor and surface innovations is the most satisfying affirmation of the work we have been doing,” so Klaus Monhoff, Head of Product Management decorative EGGER Group. Since different trends in terms of colour can be discerned in Western, Central and Eastern Europe for example, the new portfolio with a remarkably broad selection has more than proven itself. Following the positive response at the ZOW, dates have already been assigned to various EGGER plants in Europe for the EGGERZUM in-house exhibition.
Especially with “VDS Live” we attracted plenty of attention at the ZOW. Using several projectors, the decors were presented on uni colour furniture carcasses right at the exhibition stand. “The high quality of this visualisation technology allows us to show all decor developments in addition to combining them with other decors,” says Ulrich Bühler.
But rather than attempting to create a “wow effect”, the purpose of this elaborate multimedia show is to raise awareness of our new EGGER digital strategy. “In parallel to our investments in digital direct printing, we are expanding our decor range,” Ulrich Bühler continues. The Virtual Design Studio plays a major role in this strategy, since the process from decor development to visualisation to production is now a single integrated system. Not only kitchen furniture manufacturers but all visitors to the exhibition stand confirmed the great potential of virtually presenting various decors in realistic room situations, including consulting services down to the end customer level. For us, the system means the development process is once again accelerated.