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A shopping experience that taps in the emotions was the major trend at EuroShop, the world’s leading trade fair for retail companies and their partners held in Düsseldorf.
With innovative design concepts, brick-and-mortar retailers are taking up a stance against the rising number of online shops. In keeping with this and under the motto “Experience the difference”, EGGER presented the 20 new decors and the 6 new textures from the ZOOM Collection.
ZOOM decors were also used by the winners of the international EGGER TrendSpot competition in the architecture category. They visited the exhibition stand and their award-winning case studies were on display.
Compact laminate with a design-oriented white core, acoustic elements and the EUROLIGHT building board with integrated electronics was a further highlight at the EGGER exhibition stand.
Hubert Höglauer, Managing Director Marketing EGGER Group, drew a positive conclusion after the EuroShop trade fair: “With our newly developed surfaces, especially the synchronised pore on both sides, we had an excellent start for our new ZOOM features in 2014. We were able to establish numerous new contacts and position our new decors in exciting international projects directly.”
109,000 guests from 110 nations visited EuroShop this year.