The role of joiners and carpenters consists of more than just working with wood. These craftsmen and craftswomen are creative designers as well, ensuring that their products exceed the customers’ expectations. Ralf Pojtinger of HWP Die Möbelmacher in Ellerstadt, Germany explains how and why these handmade end-products are so much more than the sum of their parts.
"You know it's perfect when the customer stands before your work in awe of what you have created."
- Ralf Pojtinger, HWP Die Möbelmacher
For Ralf Pojtinger, inspiration can be found anywhere and everywhere. He has found inspiration in print media, on social media, and from suppliers and partners. For him, the most important thing is listening to his customers. Then when they stand before his work in awe of what he has created, he knows he has more than fulfilled their expectations.
- Digital Services assist the planning process.