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EGGER AT THE SICAM:
AUTHENTIC – DESIGN GOES NATURAL
Experience EGGER close up and personal at the SICAM trade fair in Pordenone from 19th to 22nd October. EGGER’s trade fair strapline “Authentic – Design goes Natural” is being presented on a 90m2 (969 square feet) exhibition stand.
EGGER is heading to the trade fair with high expectations. Attendance at the trade fair was fantastic last year and the strong international presence was a major positive. EGGER is once again expecting customers from the international furniture industry at the trade fair stand in hall 7/C11 this year.
In addition to seeing the decor and texture highlights, trade fair visitors will also have the opportunity to try out the Virtual Design Studio (VDS) – winner of the “iF Award in Gold” and the “red dot award: communication design 2010” – on site at the EGGER stand. “With the Virtual Design Studio, we are providing our customers with effective support for their everyday consultations and sales talks,” says Ulrich Weihs, National Sales Manager Italy, about the customer benefits of the decor visualisation solution which is unique in this market.
INCREASED DISTRIBUTION NETWORK IN THE ITALIAN MARKET
The Italian market is particularly important to EGGER – not least because of the international significance of its furniture industry. The Tyrolean company has been active in Italy for 40 years and supplies around 70 renowned customers in the Italian furniture industry. EGGER wood-based materials are also sold to cabinetmakers and carpenters through a distribution network of nine distributors. “By the end of 2011, we will have expanded the distribution structure to include between ten and twelve distribution partners,” Ulrich Weihs announced. EGGER maintains close partnerships with the furniture industry and wood distributors who have stayed strong in the economic crisis.