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The EGGER truck is the perfect multichannel marketing platform which can be used for exhibitions, trainings and events. EGGER offers this moving presentation platform to distributors to invite their customers to a programme designed to their individual needs. Furthermore it gives EGGER employees the possibility to get in touch with the customers of our partners personally.
After the successful exhibition MTKT the Roadshow with the EGGER truck was continued at three distributors in Donetsk and Dnepropetrovsk.
It started on March 16 in Donetsk at the customer TES. Within two days several seminars were organized, which were accepted very well by the visitors. The next location was our customer KRONAS, which is situated in Donetsk as well. Here the truck was positioned only for one day, but still 3 seminars with product presentations were held. In the end an event took place at the customer TECHNOKREDO in Dnepropetrovsk from March 22 – 23.
At the end of each customer event a prize drawing was held for all participants at the Roadshow.
As before at the exhibition, the “showroom on wheels” drew great attention to the visitors.