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The EGGER Truck is on the road!
With great anticipation the new EGGER Truck was expected for the first time in Kiev at the exhibition MTKT 2011, the International exhibition for furniture, technologies, components and textiles in order to inspire their Ukrainian customers, to acquire new customers as well as to intensify and strengthen the contact to fabricators, designers and architects.
A positive attitude could be recognized at the exhibition which was shown by the great amount of professional visitors. This reflects the general optimistic market trends in the Ukraine.
Compared to last year EGGER could almost double its turnovers in the Wood based panels and Retail area and extend the distribution network. EGGER starts positively into the new business year and looks forward to the upcoming challenges.
EGGER was also able to present the truck to the local press. The journalists could convince themselves at the different sections in the truck. This year the company could invite 3 more magazines to the exhibition stand and therefore extend the press relations in the Ukraine.
During the exhibition the Ukrainian Design Days took place, for the first time this year. It is a platform for architects and designer where Mr. Hubert Höglauer, Head of Marketing of the EGGER group, could present the company, our decor and design strategy and its integration into to the digital solutions as well as the concept of the truck.
Wondering and curious faces were seen throughout the whole exhibition. The visitors could get a complete picture of EGGER and our philosophy. EGGER presented itselves as a full liner in a unique way with trendsetting solutions in the digital area without neglecting the core, the product. Despite that the haptical and the optical experience in one place is a huge success story and makes the company tangible and understandable.
At the moment the truck is first located at distributors in Donetsk and Dnepropetrovsk in the frame of the EGGER Roadshow. Afterwards the truck can be visited at the exhibition FURNICA in Poland, which will take place from March 29 to April 1.