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The Furniture Forum is the major annual event of the furniture industry in Belarus which took place in a Soccer Arena in Minsk from May 02.-05.2012.
On 56 m² EGGER presented the new ZOOM collection to a wide range of interested visitors from furniture wholesalers and retailers, furniture producers as well as furniture designers and architects.
The ZOOM collection was on the one hand presented with real samples for example on decor boxes divided into the decor worlds and also the visitors had the opportunity to visualise the new decors directly in room images with the VDS HD MRI and the VDS PROFI. Also two of the main distributors “Monlibon” and “Holzgroup” presented the new ZOOM collection which made the presence of EGGER at the fair very strong.
On the 4th of May in the evening the new concept was introduced in detail to EGGER’s Belarusian distributors in the course of a launch event.
With the launch event in St. Johann, the participation at the Furniture Forum and the evening event at the fair EGGER had a very successful start with ZOOM 2012 in Belarus. Within the next months the new concept will be presented at local events at distributors to guarantee that also their employees and their customers will get to know the simple everyday solutions with the new ZOOM.