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MTKT Kiev 14th – 17th March 2012
The EGGER exhibition stand at MTKT, the international trade fair for furniture, technologies, components and textiles, was dedicated entirely to the new ZOOM collection this year.
Consistently high visitor numbers over the four days of the trade fair clearly showed that there is great interest in the new decor and texture variations of the new collection. The ZOOM football as a trade fair gift, in keeping with Euro 2012, was also very popular and complemented the image of an innovative and professional exhibition stand.
The MTKT trade fair in Kiev has become a permanent component of EGGER’s presence in the Ukrainian market in the meantime. Thanks to the evolutionary continuation of the successful Zoom concept with ZOOM 2.0, combined with the availability of additional EGGER materials (worktops, EGGER ABS edging, laminates…) from the plant in Radauti, the Ukrainian customers have new opportunities for positioning themselves in the market, presenting EGGER and selling a promising and sustainable concept.
Medwood Athens 29th March – 1st April 2012
Medwood, the international exhibition of tools and equipment, semi-finished products, accessories and woodworking machinery, opened its doors in Athens from 29th March through 1st April. As was the case at the MTKT trade fair in Kiev, the presentation of the new ZOOM distributor collection took centre stage. The new concept was introduced to the key Greek distributors in the course of a launch event the day before the trade fair.
The ZOOM exhibition stand offered the perfect platform to present the new collection to the existing and potential Greek customers while intensifying contact with fabricators, designers and architects.
The digital solutions from EGGER were also met with lively interest. With VDS HD MRI and VDS PROFI, visitors had the opportunity to visualise the new decors directly in room images for a perfect picture of the new collection.