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“Additional benefits for distributors and fabricators, wherever possible and reasonable," is how Stefan Pletzer, Director Sales & Marketing at EGGER Retail Products, describes the approach behind the new FLOORLINE collection. Key factors for EGGER to accomplish this objective include design, innovation and service. The look, feel and technical properties of the flooring must be convincing in order to maximise customer satisfaction. User-friendly, functional new marketing tools designed to maximise ease of use and user acceptance have been developed for presentation, consulting and sales. New services are intended to enhance networking between distributors, fabricators and EGGER.