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The EGGER Truck at the SIM Trade Fair in Bucharest

  • SIM Bucharest 2011
  • SIM Bucharest 2011
  • SIM Bucharest 2011
  • SIM Bucharest 2011

The EGGER Truck at the SIM Trade Fair in Bucharest
The international trade fair for furniture production was held in Bucharest from 7th to 11th September 2011.

Already the fourth time EGGER has attended a trade fair in Bucharest. After exhibiting at the BIFE in the years 2006 through 2008, EGGER chose the SIM international furniture fair in 2011. However, it was not held at the regular trade fair facilities but – as a somewhat unusual venue – at the older of the two airports in Bucharest, which is still being used for civilian air traffic. Nevertheless attendance at the trade fair was excellent. This was also clearly evident at the EGGER exhibition stand, which was set up out of doors thanks to the summer temperatures.

The response to the EGGER Truck was extremely positive. Numerous visitors were thrilled by the way the products were presented, making the EGGER Truck one of the highlights of the entire trade fair. Many new, interesting contacts were established with joiners, architects and distributors. But large numbers of existing customers were also among the visitors on the exhibition stand. This level of interest is another indicator of their loyalty to a stable and innovative partner such as EGGER.

Natural influences along with deep textures clearly took centre stage in the furniture sector. Decors with natural elements and the used look revealed their full effect in linear furniture designs. Furthermore, the new EGGER decors Arlington Oak and Caribbean Walnut were often presented to great advantage in combination with white or black. We frequently encountered the trend colour “blue” as an eye catcher, either in furniture or accessories. Special showpieces that attracted the attention of trade fair visitors were also found on the topic of “digital printing”.

In the course of the EGGER road show, the EGGER Truck is now with our distributors across Romania for the first time before continuing on to the Czech Republic for the Woodtec trade fair, which is being held from 18th to 21st October.

 Manuela Leitner

  • +43 50 600 10638