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EGGER supplement the successful ZOOM collection with new user-oriented innovations
EGGER supplement their ZOOM Collection two years after its successful introduction with new authentic decors and surfaces, innovative core materials, as well as practical service and marketing tools. The buzz word in the furniture industry is currently “Mix & Match“. Hardly any piece of furniture can be found today where not at least one wood decor is combined with a uni-colour tone, or where two uni-colours are used at the same time. In accordance with this trend, the extended ZOOM Collection is a modular system where all ten of the decor innovations can be recombined to new combinations. EGGER is introducing the ZOOM innovations into the market from January 2009.
“The formula of an internationally available collection for distributors, architects and specifiers has proven itself - this has been confirmed to us by the positive responses from our customer’s“, said Ulrich Bühler, Managing Director of Sales and Marketing for the EGGER Group. Above all in the area of B2B marketing, ZOOM has established totally new standards and has also received prestigious awards such as the iF Award, the red dot Award, as well as the Austrian State Award for Marketing.
NEW edition of Focus – See – Feel
The extensive update is under the ZOOM theme of “Focus – See – Feel“: On the decor side, EGGER have supplemented the complete ZOOM system with the latest decor trends comprising of ten new decors, four uni-colours, five woodgrains and one fantasy decor. These are not short-lived trend features - the innovations concentrate on visual appearances with the potential of becoming permanently established. Decors and core materials are perfectly matched to offer numerous combination possibilities providing a large scope for the design of imaginative creations and the development of ones own ideas.
EVERYTHING CAN BE COMBINED
The decor innovations address the grey trend, which EGGER presented for the first time at the beginning of 2008 at the ZOW exhibition in Bad Salzuflen, Germany. “The new natural grey has already been very positively received by the furniture industry. We are however convinced that it will also take on a greater importance for commercial specifiers and architects“. says Klaus Monhoff, Head of Product Management Decorative Products. With the “Natural Grey“ colour tones EGGER also takes up on the trend towards more naturalness, which is predominant in many product areas.