Chic catwalk for sleek new models

At the 2015 IAA, Mercedes-Benz debuted their newest models on EGGER laminate flooring.

Mercedes-Benz exhibited its latest innovations at the IAA 2015 on an EGGER laminate floor.

Trade fairs, above all else, need to be well-oiled machines, especially during setup. And the decision of what flooring to use depends on the product being exhibited. The chief prerequisite for the flooring for the IAA in Frankfurt am Main was that it was stable – these three innocuous letters stand for Internationale Automobil-Ausstellung [International Motor Show] and in 2015, EGGER laminate flooring was chosen for the job.

Approximately one third of the floor was laid in “H2352 Northland Oak Brown”.

Over approximately 9250 m² of exhibition space, Mercedes-Benz showcased their new models.

Comfort meeting technology – a fascinating balance and one that works.

The trade fair presence is marked by the colour-illuminated lamellas of the "Silver Flow". © keller-fotografie.de

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